BRIEF:
Client: Road Safety × AFL Club
Project: Don't touch your phone while driving
Background:
Research shows that distracted driving dramatically increases the risk of a crash, and mobile phones are a common cause of driver distraction. Simply taking your eyes off the road for longer than two seconds doubles the risk.
Challenge:
Use an AFL club to help raise awareness of the dangers of drivers illegally while using a mobile phone. Encourage drivers to put their phone away to avoid mobile phone distraction.
Target Audience:
Metropolitan drivers who are AFL fans 17-39 years, all genders.
Tone of Voice:
Overall tone should remain positive, light-hearted and relatable while including important informative and compelling messaging. No scare tactics!
Single Minded Proposition:
Can't touch this! Put your phone away while driving. (suggested)
Deliverables:
Any / All of the following:
Experiential/Activation (In Stadium)
Big Screen Video (Played during the match)
LED Stadium Signage
Instagram / TikTok (Feed, Reels, Stories)
Tone of Voice:
Overall tone should remain positive, light-hearted and relatable while including important informative and compelling messaging. No scare tactics!
Single Minded Proposition:
Can't touch this! Put your phone away while driving. (suggested)
Deliverables:
Any / All of the following:
Experiential/Activation (In Stadium)
Big Screen Video (Played during the match)
LED Stadium Signage
Instagram / TikTok (Feed, Reels, Stories)
