Client: The Conversation
Tone: Warm, funny, smart.
Background: Use simple, straightforward, clear language that everyone can understand. The Conversation is a global, independent, non-profit Be as irreverent as you need to engage them. Their content is written by academics, A news organisation that started right here in Melbourne to challenge misinformation in mainstream news media. They believe in spreading facts, truth and evidence.
Deliverables: Wherever the hell zoomers loiter these days. - You decide!
Challenge: How can you get young people (who get most of their news via social media) to turn to TC as their trusted source of news online instead of social media?
Target Audience: Young Australians who are passionate about understanding the world around them, have strong values, and are very engaged in social media. Your idea will show Gen Z that The Conversation is the smarter and safer way to get their news. Some of the editors and contributors are brilliant, funny, smart young people just like you.
SMP: Make experts the new influencers / Make academics great again!
