At AJF, I worked alongside the mid-weight creative team (Raff and Zoe) on a proactive brief for Weber BBQs. As a creative intern, I worked in this team, alongside my classmate David Chong, to create and mock up some of the ideas we came up with.
Proactive rationale: Diverse Australians from all walks of life will be firing up their BBQs to celebrate the long weekend and the Australian Open
Finals over the next few days. Let's use this opportunity to help Aussies feed their curiosity by celebrating both a world of food and one of the biggest sporting events of the year.
